Q5. How did you attract/address your audience?

After researching we asked twenty students to complete a questionnaire in order to determine what kind of audience we were looking at for our film opening. The students were aged 17-19. After they answered a few questions we collected the data to review the results. What we got back was that the two favorite genres of film were horror and thriller so we decided to stick with our original thriller story as that was what we had originally thought about creating. As our plan was to create a film where the story is based on crime then it made sense that our media product would be of the crime thriller genre. The hybrid between crime and thriller creates suspense successfully and also a crime thriller is known to keep the focus on the criminals which suited our film as the two main characters are a crime duo, showing their actions from the start of the film - the poker game - right to the end - where the victim is dragged into his flat - and the moments after - where the driver and the killer meet. We felt this would be sufficient enough to attract and address an audience effectively as we had researched what they would like to watch and then conducting further research into what we should do to ensure the audience is addressed.