Q4. Who would be the audience for your media product?

Our Primary target audience would be males aged 18-24. With our secondary audience being males aged 30-70.

Primary audience

• Enjoys horror/thriller/action/crime films, probably watches films on a regular basis with a group of friends perhaps.
• Still in school/college/university.
• Most likely single.
• He would more typically enjoy a movie for its action and characters rather than the narrative.
• Would enjoy mainstream music such as rap and hip-hop.
• Enjoy typical high calorie foods and snacks such as Mars chocolate, Coca Cola and pizza.
• May have seen movies such as 21 or Taken.

Typical young teenage adult with branded Nike hoody and earphones. Our primary audience would look like this.


Would be interested in our product due to it containing thriller and action scenes, enjoying the film criminal genre itself rather than the over all plot.

Secondary audience

• Enjoys mystery/action/thriller/noir films, probably watches on a regular basis either alone or with friends.
• Has a interest in poker or other card games or forms of gambling.
• In a stable job - an office worker - or potentially retired.
• Has family, wife, kids and potentially grandchildren.
• Would enjoy films for its narratives, story and characters.
• Enjoys music such as jazz, blues and orchestral.
• Would eat Steak - medium rare - and other red meat foods.
• May have seen movies such as The Cincinnati Kid, Rounders and Clockwork Orange.

Middle old aged man, wearing smart shirt and tie with a top hat. Our secondary audience would look like this.

Would enjoy the film for its mystery and noir like style. would be attracted to our films pokerand would enjoy to understand the characters overall reasoning for their actions of murder and so on.