Q3. What kind of media institution might distribute your media product and why?

Our media product might be distributed by an independent distributor. Several factors contribute to this. Our film, although being inspired by films such as Rounders and the Cincinnati Kid, has an edgy look to it which is dissimilar to the mainstream films that are pumped out by big Hollywood companies. Reasons for our film taking the independent approach is because if it did attempt to become a Hollywood blockbuster it most likely wouldn’t fare too well due to heavy media saturation and the same mainstream films being pumped out by companies such as Warner Bros. Films such as Shifty, set in urban areas have turned over a profit in the independent market due to extensive audience research and planning to enable the largest audience to be reeled in. This is why I think our film could be distributed in the independent market because of its gritty storyline, edgy look and feel and its similarities with films such as Shifty.